The WineTrust Team


WineTrust is dedicated to sharing with you a continually refreshed selection of the best wines, for their price, from all over the world.

Working alongside a select group of winemakers and suppliers, WineTrust’s team regularly refine the online list: sourced by experts for people who want to enjoy and not worry about wine.

A few friendly faces…

Contributing Master of Wine Richard Kelley

Richard Kelley is assisting WineTrust with his particular expertise in wines from South Africa and the Loire.

Richard Kelley MW

Richard Kelley MW

Richard says coming from Leicester he was never a natural candidate to pursue a career in the wine trade. However, after leaving school at 16 to become a chef, a “life changing” encounter with a bottle of 1969 Vouvray from Domaine Huet in the summer of 1981 began his journey into the world of wine.

Cutting his teeth in the South African wine industry in the 1990s, Richard worked the 1995 harvest at The Bergkelder before joining South Africa’s largest independent wine wholesaler Vinimark, with whom he represented Robertson Winery and an up-and-coming wine farm in Franschhoek called Boekenhoutskloof. He became a Master of Wine in July 1995.

He moved back to the UK in 2002, and worked for Richards Walford for 9 years, before being approached by Master of Wine Nick Clarke and taking over the Dreyfus Ashby business in the summer of 2014.

Richard met his wife Rebekah at a Champagne tasting in Cape Town in 1998. They married in the Cape and now live and work in an 18th Century alehouse – with cellar – in rural Leicestershire’s Vale of Belvoir.

WineTrust Founder, John Valentine 

John Valentine, Founder of WineTrust

John Valentine, Founder of WineTrust

John started his career with 12 years at Tesco, holding a number of senior buying and marketing positions. He subsequently held senior management positions with WH Smith and the Coop, before starting his own specialist marketing agency in 1999.

Passionate about quality and value, and with a background in food retail and distribution, John turned to the wine industry – joining forces with a budding team of MWs in 2013.

From small beginnings, John remains at the helm of our growing online wine business.

John also continues runs his agency, as well as taking WineTrust to new heights.

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